One of the latest rebranding projects has been to give Smile Center Campbellsville a new image. The old logo was somewhat dated, and didn't stand out or look professional enough for the very well developed dental business. Like many projects, we started out wanting to keep some of the same ideas from the old logo and move them towards a new design. The old design had a smile inside a tooth in a brushed styling. So, my first move was go forward with keeping the smile part of the design.
I kept the smile here in these two designs, very shy and blends in to some normal shapes that could be seen on an illustration of a tooth. The client was leaning more towards a more clean, simple and professional look after seeing the smile reworked. The smile was interesting and unique, but simplicity is what the ultimate goal was. After another proof we decided on the following logo.
Overall this project was a fun and very smooth rebranding project. It's always great to have flexibly with the client and them allow the designer to be creative and work towards the best mutual outcome. This is not the most creative or complex logo I have ever developed, but it was what the client wanted.